Saturday, May 30, 2015

Official: The Vermont 50 Will Feature Two of's Own

   Plenty of people exercise; many participate in organized competition, but then there are the crazed few who thrive off the woes and triumphs of endurance athletics. is proud to announce that Reed McCracken, co-owner, and Josh Howell, manager, will test their bodies and minds in a way they never have before, by running the Vermont 50, a 50-mile race. 
   You may say, "Wow that's awesome." or "They're masochistic lunatics," but we're very proud of these two, ready to take on such a challenge. 
       The sport of ultra-running is relatively new to both McCracken and Howell, although they've both completed marathon runs and have considerable long-distance hiking accomplishments under their belts.
       I asked Howell what's motivating him, and his response was simple, "It's the challenge man, the challenge. I'm like Barney on How I Met Your Mother, 'Challenge accepted!'"
       McCracken draws inspiration from his running enthused peers, one of whom turned him onto a book called "Eat to Run," by ultra-running icon Scott Jurek. The book focuses on Jurek's vegan and exercise-intensive lifestyle, and, evidently, it made a big impact on McCracken. Jurek helped Clif Bar develop their new Organic Energy Food pouches based on his favorite trail foods. (We have these available here in the store.)
      Currently, Jurek is out to break the Appalachian Trail speed record -- 2,160 miles in less than 47 days. That's 47 miles a day... 
Scott Jurek stands at the border of Georgia and North Carolina on the Appalachian Trail.     Photo: Scott Jurek/Twitter
       As McCracken trains, he thinks to himself, "Jurek's probably ran at least 30 miles by now."
       Come support them September 27th at Ascutney Mountain Resort in Brownsville, VT. Or will you be running too?

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